User Experience Designer at Wistron ITS
2025/03 - Present
Designed intuitive, accessible SaaS interfaces and built scalable design systems for mobile devices. Streamline industrial workflows and ensure usability across complex environments through cross-device design.
UI/UX Certification at Cornerstone College of Canada
2024/05 - 2024/11
Experienced in the full UX process—from research to testing. Led a website redesign using usability heuristics, and ran a design sprint to build and test a gamified habit tracker with teens.
Experience Specialist / Online Merchandising Specialist at IKEA
2019/04 - 2024/04
Delivered double-digit conversion lifts through website enhancement and personalization. A strong cross-functional collaborator who turns user needs into impactful digital improvements.
Data Analyst at ETtoday
2017/05 - 2019/04
Translated complex data into actionable insights using Tableau and PowerBI. Streamlined reporting workflows and analyzed user behavior and competitor performance to guide business strategies.
Digital Marketing Specialist at Industrial Technology Research Institute
2015/09 - 2017/04
Designed user experience for themed websites and event campaigns. Defined information architecture and flow to drive engagement.
Master of Information Management at National Chiao Tung University
2013/09 - 2015/07
Thesis: “Effects of Personal Value Motivation and Presentation Format on Online Consumer's Brand Attitude and Recommendation Intention”. Also participated in user research using EEG and eye-tracking tools.
OUTSIDE OF WORK
UIUX Column Writer
2024/06 - Present
Outside of work, I regularly write UI/UX articles to break down trending topics for those curious about the field but unsure where to start. It's also how I stay up-to-date.
Offline Community Events Organizer
2024/07 - 2024/09
Led 4 partners to organize Mandarin-speaking meetups in Vancouver for 20+ participants, fostering networking and community through activities like picnics, hikes, and farm visits.
4.8 (22)
Freelance projects - HAVBEAT
1 Month
Unified key steps into a single page and added a progress tracker to help users understand what’s left. A real-time preview reflected changes on the front-end, making each setting’s purpose clear.
Freelance projects - Play Verto
5 Months
Developed an intuitive survey result with interactive visualizations, clearly grouping more than 20 survey questions for easier interpretation.
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SKILLS
• A/B Testing
• Personalized recommendations
• UX Research
• Data analytics
• Problem-solving
• Storytelling
CERTIFICATIONS
• Mobile Design | Uxcel
• UX Design Psychology | Uxcel
• UX Research | Uxce
• Google Analytics Certification | Google
• User Experience for Web Design | LinkedIn
• Adobe Certificate of completion | Adobe
INSPIRATION & TOOLS
See how I turn ideas and sources into tangible results.
MY FAVOURITES
If you are featured in any of the photos on this site and prefer not to be, please feel free to contact me. I’ll remove the image immediately — no questions asked.